Formula Gallery

Anonymized formulas extracted from real persuasive texts. Open one to inspect the structure, or use it to reveal a formula for your own writing.

Default share option: private. No user source text is displayed in this gallery.

Formulas are language-agnostic. Examples come from multiple languages because structure travels. Non-English excerpts are shown translated by default — toggle Show original to see the source.

8 formulas · page 1 of 2

• ENsocial post / thought leadershipby Vadim Cusnir
  Numeric Hook → Compressed Rule → Anti-Perfectionism Proof
  Why this works
  1. 1. mysterious numeric hook
  2. 2. curiosity question
  3. 3. external source of insight
  4. 4. compression into a memorable rule
  5. 5. principle explanation
  6. 6. anti-perfectionism mechanism
  7. 7. personal proof through projects
  8. 8. vulnerability confession
  Safe excerpt

  10 | 6 | 4 What do you think this means? It's an insight I picked up from Ion Botnaru's talk on the 8 mistakes in a marketing career. The short version: Out of 10 decisions, better 6 good ones, Than o…

  Reveal this formulaSee sample client report →
• ENpersonal manifesto / founder transparency postby Vadim Cusnir
  Binary-Choice Title → Confession → Diagnosis → Maturity List → Personal Formula
  Why this works
  1. 1. binary-choice metaphor title
  2. 2. confession about public recognition
  3. 3. discomfort and status deflation
  4. 4. diagnosis: the obstacle is the ego
  5. 5. metaphorical definition of ego
  6. 6. warning of missed opportunities
  7. 7. attack on social immaturity
  8. 8. maturity checklist
  Safe excerpt

  If you don't bury your ego, your ego will bury your success. Time for a few personal admissions. Chisinau is a small city, and every day people approach me, thank me, and share what my work means to t…

  Reveal this formulaSee sample client report →
• ENeditorial polemic / ritual critiqueby Vadim Cusnir
  Confession-Against-Norm → Trigger-Word Deconstruction → Moral Inversion
  Why this works
  1. 1. personal confession against the norm
  2. 2. recognizable cultural phrase
  3. 3. manipulation trigger word
  4. 4. questions that dismantle the rule
  5. 5. boundary between real love and public performance
  6. 6. ritual reframed as obedience training
  7. 7. spirituality recast as meaning, not control
  8. 8. verdict for the living
  Safe excerpt

  If I haven't been to the cemetery, it doesn't mean I've forgotten my father. "Once a year you have to visit the cemetery, to our people." Who knows that line? One of the first signs of manipulation is…

  Reveal this formulaSee sample client report →
• ENeditorial polemic / public accountability postby Vadim Cusnir
  Concrete Incident → Power Asymmetry → Failed Institution → Public Verdict
  Why this works
  1. 1. concrete incident
  2. 2. power asymmetry
  3. 3. repetition and collective evidence
  4. 4. failed institutional response
  5. 5. false civility / social procrastination
  6. 6. rejection of weak solutions
  7. 7. principle of healthy authority
  8. 8. exposing cultural complicity
  Safe excerpt

  The teacher pinches the child at school. How professional is this method of education? A few days ago I learned from my child that the teacher pinches him every day. Sometimes she elbows him, sometime…

  Reveal this formulaSee sample client report →
• ENlisticle manifest / birthday reflectionby Vadim Cusnir
  Numeric-Age Title → Cultural Forbiddens → Pivot → Self-Authority Doctrines
  Why this works
  1. 1. provocative title with number + age
  2. 2. cultural question: what is forbidden here?
  3. 3. first 5 social forbiddens
  4. 4. pivot: shall we continue without sarcasm?
  5. 5. doctrines of mental autonomy
  6. 6. rules about relationships and people
  7. 7. rules about action, questions, and thinking
  8. 8. rules about money, time, and value
  Safe excerpt

  33 conclusions at 33 years old: forbidden, dangerous ones that — careful — turn you "not from around here." What have I noticed is forbidden where I'm from? Take it literally, read it figuratively: 1.…

  Reveal this formulaSee sample client report →
• ENsocial post / short editorialby Ionela Hadarca
  Cultural Diagnosis → Historical Reframe → Inevitability → Moral Inversion
  Why this works
  1. 1. personal cultural diagnosis
  2. 2. simple historical explanation
  3. 3. micro example from village life
  4. 4. reframe: the same trait also protected us
  5. 5. acknowledgment of the inevitable
  6. 6. personification of the flows (Vasile vs Ahmed)
  7. 7. boundary on the role of the state
  8. 8. dismantling our own myth
  Safe excerpt

  Moldovans' resentment toward foreigners coming here to work has a very simple cause (speaking as someone who worked for years in migration and asylum): Moldova is a country a lot of people emigrated f…

  Reveal this formulaSee sample client report →