Get Text Formula

Copywriting framework

AIDA — Attention · Interest · Desire · Action

The original direct-response skeleton.

AIDA — Attention, Interest, Desire, Action — is the oldest persuasion blueprint that still works. It maps the reader's journey from first glance to first click and forces every paragraph to earn its place.

How AIDA works

  1. Step 1
    Attention

    A sharp hook — number, contradiction, or named pain — that breaks the scroll.

  2. Step 2
    Interest

    Reframe the problem so the reader leans in. New angle, not a recap.

  3. Step 3
    Desire

    Show the post-solution world in concrete, status-changing detail.

  4. Step 4
    Action

    One low-friction next step. Never a menu of choices.

Best for

Cold landing pages, paid ads, launch posts, sales emails to colder lists.

When not to

Avoid when the audience is already hot and skeptical of marketing rhythm — they'll feel the formula. Use PAS or BAB instead.

AIDA in real copy

Source pattern
Most LinkedIn profiles are forgettable — that's why nobody books a call. Imagine a profile that books two demos a week on autopilot. Get the rewrite checklist.
Same skeleton, new message
Most pricing pages confuse buyers — that's why your trial-to-paid stays flat. Picture a pricing page where 1 in 4 trials upgrades on day one. Run the 7-line audit.

Extract AIDA from any text — automatically

Paste a post that already worked into Get Text Formula. The analyzer detects whether it rides on AIDA (or another skeleton), maps every block, and hands you a reusable template you can fill with your own message.

Run the analyzer →