Library
Copywriting frameworks
Frameworks are reusable skeletons. Pick the one that matches your reader's awareness, then fill it with your own language. Each page below is a working definition with examples and a rebuild you can copy.
AIDA — Attention · Interest · Desire · Action
Read →The original direct-response skeleton.
PAS — Problem · Agitate · Solution
Read →The fastest path from pain to pitch.
BAB — Before · After · Bridge
Read →The cleanest case-study skeleton.
Extract any framework from a text you already love
Paste a high-performing post into Get Text Formula and the analyzer surfaces its underlying skeleton — hook, tension, mechanism, payoff, CTA — so you can reuse the structure without copying the wording.