Copywriting framework
Grand Slam Offer — Dream Outcome · Perceived Likelihood · Time Delay · Effort & Sacrifice
Alex Hormozi's offer equation.
The Grand Slam Offer isn't a copywriting skeleton — it's the pricing and packaging shape that makes copy easy. Increase the numerator (dream outcome, perceived likelihood) and decrease the denominator (time, effort). Copy then almost writes itself.
How Grand Slam Offer works
- Step 1Dream outcome
Name the specific after-state the reader would pay any price for.
- Step 2Perceived likelihood
Stack proof, guarantees, and reversibility so the reader believes it's possible for them.
- Step 3Time delay
Cut the wait between purchase and first win. Same-day > next-week.
- Step 4Effort & sacrifice
Take the work off the reader. Done-for-you beats do-it-yourself.
High-ticket coaching, agency offers, done-for-you services, launches where price is the objection.
Don't dress a weak product in Grand Slam packaging — high perceived-likelihood claims meeting a mediocre product produces refunds and reputational damage.
Grand Slam Offer in real copy
In 60 days, you'll have a fully rebuilt sales page converting at 4×. If it doesn't, we rebuild it again free. We start on Monday. You send us three docs — we handle the rest.
In 30 days, you'll ship 12 on-brand posts a week without writing them from scratch. If your engagement doesn't lift by launch day, we credit the month. We start same-week. You paste 20 past posts — we build the formula library.
See Grand Slam Offer in action
Real copy that rides on this skeleton — reverse-engineered block by block.
Extract Grand Slam Offer from any text — automatically
Paste a post that already worked into Get Text Formula. The analyzer detects whether it rides on Grand Slam Offer (or another skeleton), maps every block, and hands you a reusable template you can fill with your own message.