Copywriting framework
PADDS — Problem · Agitate · Discredit · Deliver · Solve
PAS, upgraded for skeptical readers.
PADDS extends PAS with a discredit step (name and dismantle the false solution the reader has already tried) and a deliver step (the mechanism reveal before the pitch). It's the shape of copy that converts people who've been burned before.
How PADDS works
- Step 1Problem
The specific pain the reader is living, in their words.
- Step 2Agitate
Second-order costs. The pain that lives under the pain.
- Step 3Discredit
Name the fake solution the reader already tried, and why it failed structurally.
- Step 4Deliver
Introduce the mechanism — not the product — that removes the pain at the root.
- Step 5Solve
Show the product as the shortest path to running that mechanism reliably.
Post-launch retargeting, skeptical B2B buyers, categories crowded with prior failures.
Skip the discredit step when the reader hasn't tried an alternative yet — you'll introduce doubt about categories they weren't considering.
PADDS in real copy
You already bought two ad-copy tools. Both spit generic listicles. That's because prompt-based tools work off vibes, not structure. What actually works: extracting the skeleton of a post that already converted for you, then rewriting only the words. That's the mechanism Get Text Formula runs.
You already tried two note apps. Both became second inboxes. That's because folder-based tools optimize storage, not retrieval. What actually works: linking every note to the decision it will feed. That's the mechanism our workspace runs on.
See PADDS in action
Real copy that rides on this skeleton — reverse-engineered block by block.
Extract PADDS from any text — automatically
Paste a post that already worked into Get Text Formula. The analyzer detects whether it rides on PADDS (or another skeleton), maps every block, and hands you a reusable template you can fill with your own message.